GAME IS BLACK AND WHITE - YOU HAVE IT OR YOU DON'T
Champs asked us to create a summer campaign that kept fans coming back for more. Released in 4 parts over 4 weeks, Game Never Sleeps told the story of a group of friends and one epic summer night. Because the best thing about summer is, no matter how late it gets, game doesn't have to stop.
Director: Luc Janin
Creative Director: Matt Herman
Copywriter: Daniel Berenson, Jameson Rossi
Art Director: Brandon Locke, Allison Bulow