IF AT FIRST YOU DON’T SUCCEED, HIRE A PROFESSIONAL
Goose Island needed help announcing the nationwide arrival of their latest creation, Next Coast IPA. So we thought, let’s get Budweiser to give us a Super Bowl placement to do it. The problem? Budweiser refused Goose Island’s request a year ago. So this year, they took no chances and brought in a hired gun.
Leading up to the launch, we teased the release of the new beer on pre-roll and mobile.
ECD: Adam Chasnow
CD: Mark St. Amant, Jason Pierce
ACD Copy: Daniel Berenson
ACD Art: Bryan Denman