OTHER FESTIVALS ADD A WEEKEND. WE ADDED A CITY.
To announce the lineup for Budweiser Made In America in 2014, we teamed up with Rizon, a world-renowned 3D artist, to create photorealistic neon posters as an homage to Bud's neon heritage.
We rolled out the lineup using Budweiser's Instagram and Twitter accounts, releasing an artist's name every 5 minutes starting with the Philly lineup, and finishing with LA. During the announcement, the work was trending nationally, and garnered more engagement than years 1 and 2 of Budweiser Made in America combined.
CD: Jonathan Graham, Chris Valencius
ACD: Jamie Cohen, Paul Roberts
Copywriter: Daniel Berenson
Art Director: Brandon Locke