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when you buy a bag, we'll ring the bell

This holiday season, when you buy a bag of the new Yellow Corn Bite Size chips, Tostitos will donate to the Salvation Army. So with the help of Dak Prescott, we're ringing in the donations by ringing this massive bell — that we placed right in the middle of Tostitos HQ — every time a bag is sold.

What could go wrong?

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Want to visit our 10-foot-tall gong of celebration in person? It currently resides on the astroturf at Championship Plaza in Dallas, TX.



Director: David Shafei

CD: Jeff Gillette

Copywriter: Daniel Berenson

Art Director: Sean Smith