the world's scariest product demo
XFINITY wanted to create a product demo for their home security offering, XFINTIY Home.
But product demos are boring, and people don't watch them.
So this year for Halloween, we dressed up our product demo as a scary short film.
Typical social sentiment on XFINITY's facebook page is... less than stellar. But following the launch of The Neighborhood, we saw a noticeable departure from the norm, with people praising the brand, demanding more long form content, and even confusing the video with an actual feature film.
Following the release of the film, we leveraged facebook’s analytics and retargeting to “haunt” people who viewed The Neighborhood with consideration and acquisition social ads. The ads resulted in a 33% increase in interest in finding out more about XFINITY Home.
Director: Dante Ariola
CD: Jeff Gillette
ACD: Eamonn Dixon, Daniel Grecht, Mike Costello
Copywriter: Daniel Berenson
Art Director: Sean Smith