the world's scariest product demo
XFINITY wanted to create a product demo for their home security offering, XFINTIY Home.
But product demos are boring, and people don't watch them.
So this year for Halloween, we dressed up our product demo as a scary short film.
Director: Dante Ariola
Creative Director: Jeff Gillette
ACD: Eamonn Dixon, Daniel Grecht, Mike Costello
Copywriter: Daniel Berenson
Art Director: Sean Smith