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the world's scariest product demo

XFINITY wanted to create a product demo for their home security offering, XFINTIY Home.

But product demos are boring, and people don't watch them.

So this year for Halloween, we dressed up our product demo as a scary short film.

This is the trailer. That's why it's so short.


Director: Dante Ariola

Creative Director: Jeff Gillette

ACD: Eamonn Dixon, Daniel Grecht, Mike Costello

Copywriter: Daniel Berenson

Art Director: Sean Smith