PENALIZED BY THE NFL. ENCOURAGED IN LAS VEGAS.
The NFL is famous for penalizing excessive celebrations. Las Vegas, on the other hand, was literally built for them.
So we paired grammy nominated Tobe Nwigwe with serial excessive celebrator Chad “Ochocinco” Johnson,
and made a song supporting Excessive Celebration.
Joe Lombardo, the Governor of Nevada, kicked off the campaign by signing our petition calling for Excessive Celebration to be allowed at Super Bowl LVIII. And you can support the right for players to celebrate too by singing it at Change.org/Celebration
Jimmy Kimmel helped us reward the most excessive celebrators in the country with trips to the official destination of excessive celebration.
And on Giphy, we transformed our spot into bite sized expressions of excessive celebration.
Tobe Nwigwe liked the song so much, he even added it to his personal music library, making it available on all streaming platforms.
CREDITS
ECD: Garrett Jones
CD: Blake Morris
ACD: Josh Harris
Freelance Creative: Dan Berenson