BRINGING COMFORT HOME FOR THE HOLIDAYS
Fruit of the Loom is all about bringing comfort to the world. And during the holidays, few need it more than families transitioning out of homelessness. That’s why we partnered with Humble Design, a nonprofit that transforms empty housing into warm, welcoming homes to launch our “Buy One, Gift One” campaign. Every time a purchase was made on fruit.com, a donation was also made to a family in need.
CREDITS
CD: Mike Howard
ACD: Dan Berenson
Senior Art Director: Kim McDonald