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DOS EQUIS


HE IS... THE MOST INTERESTING MAN IN THE WORLD



For a year, I had the pleasure of adding to the legacy of the Most Interesting Man in the World. 

I wrote "legend lines" until my eyes bled. This is a small sampling of the results.


 
 
 
 
 

We used location-specific billboard copy to speak directly to residents of Austin, TX and Los Angeles, CA.


 
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In Las Vegas, we took a simple wall, and created a new way for fans to interact with the Most Interesting Man in the World. First, we gave him a phone number. Then, we gave it to the city. And yes, it still works.


 
 

We challenged fans to take the more interesting route


 
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Invented a "holiday" that actually caught on


 
 

And created a Facebook app that let our fans showcase their own most interestingness. With only a few clicks, users created a Most Interesting Man in the World commercial customized specifically for them.


 
 

CREDITS

Agency: Havas Worldwide NY

Executive Creative Director: Christian Carl

Creative Director: Paul Fix, Carlos Fernandez

Copywriter: Daniel Berenson, Christian Beckett

Art Director: Jon Vall, Rick Cohen, Jonathan Ong