GAME IS BLACK AND WHITE - YOU HAVE IT OR YOU DON'T
Champs asked us to create a summer campaign that kept fans coming back for more. Released in 4 parts over the course of 4 weeks, Game Never Sleeps tells the story of a group of friends and an epic summer night, because the best thing about summer is that Game doesn't have to stop — Game can go all night.
Creative Director: Matt Herman
Copywriter: Daniel Berenson, Jameson Rossi
Art Director: Brandon Locke, Allison Bulow
Design Director: Brantley Barefoot