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CHAMPS


GAME IS BLACK AND WHITE - YOU HAVE IT OR YOU DON'T



Champs asked us to create a summer campaign that kept fans coming back for more. Released in 4 parts over the course of 4 weeks, Game Never Sleeps tells the story of a group of friends and an epic summer night, because the best thing about summer is that Game doesn't have to stop — Game can go all night.


 
 
 
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CREDITS

Agency: Translation

Creative Director: Matt Herman

Copywriter: Daniel Berenson, Jameson Rossi

Art Director: Brandon Locke, Allison Bulow

Design Director: Brantley Barefoot