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CHAMPS


GAME IS BLACK AND WHITE - YOU HAVE IT OR YOU DON'T



Champs asked us to create a summer campaign that kept fans coming back for more. Released in 4 parts over 4 weeks, Game Never Sleeps told the story of a group of friends and one epic summer night. Because the best thing about summer is, no matter how late it gets, game doesn't have to stop.


 
 
 
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CREDITS

Agency: Translation

Creative Director: Matt Herman

Copywriter: Daniel Berenson, Jameson Rossi

Art Director: Brandon Locke, Allison Bulow

Design Director: Brantley Barefoot