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SPRITE


a ballsy move for a soda brand



Sprite's Slam Dunk contest at NBA All-Star Weekend is a massive event, where self-expression and basketball collide.

We teamed up with famed street artist Futura2000 to create and auction off 3 one-of-a-kind art balls to benefit the Boys & Girls Clubs of America.


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CREDITS

Agency: Translation

Creative Director: Jonathan Graham, Chris Valencius

Associate Creative Director: Nate Virnig, Jeff Blouin

Copywriter: Greg Dyer

Art Director: Adam Chang

Concept: Brandon Locke, Dan Berenson