a ballsy move for a soda brand
Sprite's Slam Dunk contest at NBA All-Star Weekend is a massive event, where self-expression and basketball collide.
We teamed up with famed street artist Futura2000 to create and auction off 3 one-of-a-kind art balls to benefit the Boys & Girls Clubs of America.
CD: Jonathan Graham, Chris Valencius
ACD: Nate Virnig, Jeff Blouin
Copywriter: Greg Dyer
Art Director: Adam Chang
Concept: Brandon Locke, Dan Berenson