HE IS... THE MOST INTERESTING MAN IN THE WORLD
For a year, I had the pleasure of adding to the legacy of the Most Interesting Man in the World.
I wrote "legend lines" until my eyes bled. This is a small sampling of the results.
We used location-specific billboard copy to speak directly to residents of Austin, TX and Los Angeles, CA.
In Las Vegas, we took a simple wall, and created a new way for fans to interact with the Most Interesting Man in the World. First, we gave him a phone number. Then, we gave it to the city. Unfortunately, just like the Most Interesting Man, this number is no longer in service.
We challenged fans to take the more interesting route
Invented a "holiday" that actually caught on
And created a Facebook app that let our fans showcase their own most interestingness. With only a few clicks, users created a Most Interesting Man in the World commercial customized specifically for them.
ECD: Christian Carl
CD: Paul Fix, Carlos Fernandez
Copywriter: Daniel Berenson, Christian Beckett
Art Director: Jon Vall, Rick Cohen, Jonathan Ong