HE IS... THE MOST INTERESTING MAN IN THE WORLD
For a year, I had the pleasure of adding to the legacy of the Most Interesting Man in the World.
I wrote "legend lines" until my eyes bled. This is a small sampling of the results.
We used location-specific billboard copy to speak directly to residents of Austin, TX and Los Angeles, CA.
In Las Vegas, we took a simple wall, and created a new way for fans to interact with the Most Interesting Man in the World. First, we gave him a phone number. Then, we gave it to the city. And yes, it still works.
We challenged fans to take the more interesting route
Invented a "holiday" that actually caught on
And created a Facebook app that let our fans showcase their own most interestingness. With only a few clicks, users created a Most Interesting Man in the World commercial customized specifically for them.
Executive Creative Director: Christian Carl
Creative Director: Paul Fix, Carlos Fernandez
Copywriter: Daniel Berenson, Christian Beckett
Art Director: Jon Vall, Rick Cohen, Jonathan Ong