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DOS EQUIS


HE IS... THE MOST INTERESTING MAN IN THE WORLD



For a year, I had the pleasure of adding to the legacy of the Most Interesting Man in the World. 

I wrote "legend lines" until my eyes bled. This is a small sampling of the results.


 
 
 
 
 

We used location-specific billboard copy to speak directly to residents of Austin, TX and Los Angeles, CA.


 
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In Las Vegas, we took a simple wall, and created a new way for fans to interact with the Most Interesting Man in the World. First, we gave him a phone number. Then, we gave it to the city. Unfortunately, just like the Most Interesting Man, this number is no longer in service.


 
 

We challenged fans to take the more interesting route


 
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Invented a "holiday" that actually caught on


 
 

And created a Facebook app that let our fans showcase their own most interestingness. With only a few clicks, users created a Most Interesting Man in the World commercial customized specifically for them.


 
 

CREDITS

Executive Creative Director: Christian Carl

Creative Director: Paul Fix, Carlos Fernandez

Copywriter: Daniel Berenson, Christian Beckett

Art Director: Jon Vall, Rick Cohen, Jonathan Ong

 

RECOGNITION

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