A JEDI, A STORMTROOPER, AND CHEBACCA WALK INTO A SUBWAY...
The fans are strong at Subway. Star Wars fans, that is. And this year, we helped build a partnership between the largest fast food brand in the world, and the most iconic space-opera franchise this galaxy has ever seen.
One day prior to the movie's release, Adweek named both "Cantina" and "Brother" to their list of the top 10 Star Wars co-branded commercials. Subway was the only brand partner to get more than one spot on the list.
Agency: McCann NY
Associate Creative Director: Tom Weingard, Ferdinand Daniele, Nic Howell
Senior Writer: Daniel Berenson