2014 Cannes Young Lions USA 3rd Place // Art Director: Brandon Locke // Agency: Translation
Task: Congratulate Jay Z on his latest album. // Problem: Jay Z's new album got terrible reviews. // Solution: Take a bad review, and use the new album's signature visual style to make it good.
We teamed up with The Onion to remind people that buying pink stuff doesn't help fight breast cancer.
View this project fullscreen by clicking on the image above — or don't, your choice. // Art Director: Fenris Kau