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MADE IN AMERICA


OTHER FESTIVALS ADD A WEEKEND. WE ADDED A CITY.


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To announce the lineup for Budweiser Made In America in 2014, we teamed up with Rizon, a world-renowned 3D artist, to create photorealistic neon posters as an homage to Bud's neon heritage.


 
 
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We rolled out the lineup using Budweiser's Instagram and Twitter accounts, releasing an artist's name every 5 minutes starting with the Philly lineup, and finishing with LA. During the announcement, the work was trending nationally, and garnered more engagement than years 1 and 2 of Budweiser Made in America combined.


 
 

CREDITS

Agency: Translation

Creative Director: Jonathan Graham, Chris Valencius

Associate Creative Director: Jamie Cohen, Paul Roberts

Copywriter: Daniel Berenson

Art Director: Brandon Locke